What is the Difference Between Original Video Animation and Anime?

Original Video Animation

What is Anime?

Anime is the art form of hand-drawn and computer animation originating from Japan. When the Japanese use the word anime they describe all animated works, regardless of style or origin, for example, PIXAR anime. But for the rest of the world, anime specifically refers to Japanese animation movie clips. Anime is typically created by adults, but teens and kids do watch it for various reasons. The first being its artwork. Also, anime gives you amazingly unique, often unfathomable storylines that you won’t really expect to see or read anywhere else. The cartoon art style has a particular style guide so it cannot be used to explore themes anime can, the same is true for live-action or stop motion animation.

It is its difference from mainstream Western or American cartoons like “Marvel Avengers” or ‘The Simpsons” that makes it so appealing to its growing followers. Japanese anime builds up a never-seen-before world that can bend the rules of science, has intense psychological depth and the visuals are simply unbeatable.

It is unique by nature of plot and visuals; the ways stories are told and cultural nuances that define each character from the next. This could be the very first reason “its difference”. Unlike any Western or American cartoons like “Family guys” or “Marvel Avengers”, the storylines are complex and unfold gradually drawing you in. There are subtle builds up in both character and plots, creating an incredible world that has psychological depth and visuals to match. Then there are the genres. Anime comes in several different genres such as thrillers, horrors, romance, comedy, and even more. So there is always something for everyone who wants to watch.

Then they have their link to the video game industry. There has been a marked increase in the popularity of anime-inspired games since the beginning of the 20th century. There are tons of successful movies, and TV shows turned into video games animation, such as Dragon Ball Z, Spirited Away, Wrath of the White Witch, and shows such as Sailor Moon. It makes sense to say video game players got drawn towards the movie/shows and Anime watchers drifted towards the games based on their favorites.

What are Original Video Animation?

OVAs are Original Video Animation and originated in the 1980s. These are the episodes that are directly released to a video market rather than releasing them on a TV or a movie theater platform. These special episodes or movies are instead released on DVD/Blu-ray/VHS without being shown on TV or in theaters before.

OVAs are generally used as anime filler episodes and do not regularly have a major plot. Their purpose is to lighten a situation or to sometimes show things as per the viewpoint of other characters. Very rarely but it is possible to use an OVA as a major storyline breakthrough. In such as case, it will contain scenes that might be very useful in the story-building and could be further used as a flashback episode for making scenes dramatic.

OVAs are most used as comedy-focused episodes and rarely to move the storyline forward. Also, OVAs do not have a manga equivalent like the other episodes may have.

Here is a link to five classic OVAs that any die-hard anime fan should watch. Enjoy, and don’t forget to visit our website and check the types of original video animation we can offer you. Animations, Japanese or not, are great ways to promote your products and services and we have great options available for you. Call us to discuss which choices in video-based advertising can help you get the best ROIs.

How Do Video Production Companies Advertise?

Do you know that 83 percent of marketers witnessed video marketing as a lead generation source in 2019-2020? That’s one aspect of a surge this technologically advanced method has shown to various businesses. With this digital shift, many creative heads have started expressing their potential by launching video production companies that practically deliver success to brands. Nevertheless, you need to develop a portfolio and learn ways to get started to build a clientele.

Here are some ways to advertise video production services. Take a look.

1. Create a Website & Build Your Portfolio

Your website reflects how your brand operates, values clients’ inspiration, and innovates the art. Make each landing page an epitome of originality and inspiration that support user-friendliness information, precision, and professionalism. Your visuals matter the most, so always think beyond your budget for a video production website. Additionally, there’s nothing you can do as a creative individual without a portfolio. Everyone asks for previous samples before hiring you. Even if you don’t have clients, make videos for your brand’s marketing and maintain a USP (Unique Selling Point) throughout your work.

2. Know Your Market

For advertising a video production company, you need to analyze the existing market. Study your competitors and see what business models they are using. Once you know their strengths and weaknesses, it would be easier to turn the table around and build a prompt strategy to create brand awareness and recognition.

3. Utilize Social Media

Social media has a huge impact on today’s generation and is projected to have around 4.41 billion users by 2025. Since the most used channels like Facebook, YouTube, and Instagram emphasize visuals explicitly, your video production services can get the most exposure to a vast audience. Create a spark by showcasing your true talent to the world, either your command is on animation videos or music video production, engage the audience with strategically chosen platforms.

Stay up-to-date with your industry’s latest trends and keep telling the audience about your success and achievements.

4. Work on SEO

Search Engine Optimization is everything in 2021! And when you’re on the verge of promoting your video production services, you need to rank among the top search engines result pages (SERPs). We know how obvious it is to have a visual-based website for such a company but focus on giants like Video Ad Makers. You’ll notice how evidently they have balanced the text with visuals. Add some blogs, educate people about different video styles and formats. There are tons of ways to integrate optimized content into your website and as 70 percent of the marketers are already investing in content marketing, you too should pick up the pace.

5. Build Up the Network with the Power of Word-of-Mouth

Referrals, testimonials, and networking can execute your branding like nothing else. Once you get your website up and running, participate in corporate events and build your network with other competitors. Let the audience vouch for your work, ask for referrals, and see how they boost your sales. You can work for a friend in the beginning and turn their statements into testimonials. Word of mouth is an effective way to reach new clients. In fact, 88 percent of people trust brands recommended by their friends or families.


Either you own an advertising video production or music video production company, you do face challenges initially. But once you incorporate our suggested ways to make a name in the industry, you will realize the streamlining of processes. The optimized website will start driving traffic, and you can build a portfolio, hence a thriving clientele. But always remember that when you’re creatively working in an industry, you never stop learning. So, keep taking inspiration and keep growing. We know you can establish a successful video production company one day!