How Do Video Production Companies Advertise?

Do you know that 83 percent of marketers witnessed video marketing as a lead generation source in 2019-2020? That’s one aspect of a surge this technologically advanced method has shown to various businesses. With this digital shift, many creative heads have started expressing their potential by launching video production companies that practically deliver success to brands. Nevertheless, you need to develop a portfolio and learn ways to get started to build a clientele.

Here are some ways to advertise video production services. Take a look.

1. Create a Website & Build Your Portfolio

Your website reflects how your brand operates, values clients’ inspiration, and innovates the art. Make each landing page an epitome of originality and inspiration that support user-friendliness information, precision, and professionalism. Your visuals matter the most, so always think beyond your budget for a video production website. Additionally, there’s nothing you can do as a creative individual without a portfolio. Everyone asks for previous samples before hiring you. Even if you don’t have clients, make videos for your brand’s marketing and maintain a USP (Unique Selling Point) throughout your work.

2. Know Your Market

For advertising a video production company, you need to analyze the existing market. Study your competitors and see what business models they are using. Once you know their strengths and weaknesses, it would be easier to turn the table around and build a prompt strategy to create brand awareness and recognition.

3. Utilize Social Media

Social media has a huge impact on today’s generation and is projected to have around 4.41 billion users by 2025. Since the most used channels like Facebook, YouTube, and Instagram emphasize visuals explicitly, your video production services can get the most exposure to a vast audience. Create a spark by showcasing your true talent to the world, either your command is on animation videos or music video production, engage the audience with strategically chosen platforms.

Stay up-to-date with your industry’s latest trends and keep telling the audience about your success and achievements.

4. Work on SEO

Search Engine Optimization is everything in 2021! And when you’re on the verge of promoting your video production services, you need to rank among the top search engines result pages (SERPs). We know how obvious it is to have a visual-based website for such a company but focus on giants like Video Ad Makers. You’ll notice how evidently they have balanced the text with visuals. Add some blogs, educate people about different video styles and formats. There are tons of ways to integrate optimized content into your website and as 70 percent of the marketers are already investing in content marketing, you too should pick up the pace.

5. Build Up the Network with the Power of Word-of-Mouth

Referrals, testimonials, and networking can execute your branding like nothing else. Once you get your website up and running, participate in corporate events and build your network with other competitors. Let the audience vouch for your work, ask for referrals, and see how they boost your sales. You can work for a friend in the beginning and turn their statements into testimonials. Word of mouth is an effective way to reach new clients. In fact, 88 percent of people trust brands recommended by their friends or families.


Either you own an advertising video production or music video production company, you do face challenges initially. But once you incorporate our suggested ways to make a name in the industry, you will realize the streamlining of processes. The optimized website will start driving traffic, and you can build a portfolio, hence a thriving clientele. But always remember that when you’re creatively working in an industry, you never stop learning. So, keep taking inspiration and keep growing. We know you can establish a successful video production company one day!